Scandinavian bookmakers and online casinos for what that matters enjoy an outstanding reputation and it is their merit for establishing this image.
Right from the start, bookmaker walked in the footsteps of more established operators and managed to consolidate their position.
At the time of writing they are some of the leading players and since 2001 when they opened shop, their customer base increased radically.
Sports betting at Betsson
Even though the company is now licensed and regulated in London and caters for UK residents, it didn’t forget its roots and Scandinavian leagues are still at the focal point of attention.
Local sports enjoy ample coverage and those who want to bet on lower divisions can do it and still benefit from excellent odds.
When it comes to making a successful transition to English leagues, there is nothing that Betsson leaves to be desired and even horse and greyhound racing are featured.
Live streaming is not available but players are provided with feeds in real-time, which makes it much easier for them to keep track of everything relevant happening on the pitch. The same attention is paid to North American sports and even though players from United States are not allowed to wager here, NHL, MLB, NFL and NBA steal the show each day.
Bonuses and promotions at Betsson
The welcome bonus has never been its strongest point and today Betsson only has a welcome package that consists of €45 or currency equivalent. This is triggered by a deposit of the same amount, which shouldn’t be a problem even for beginners who don’t have a sizable bankroll and are risk-averse.
What matters is to make a single deposit because there are no reload bonuses and no other incentives.
Having said this, loyalty is rewarded and players who spend their money and time here are going to move up the ladder until they attain VIP status. Points are collected for performing real money actions and in the end all these points can be turned in for entries to exclusive competitions or converted into cash.
Payment methods and customer support
Betsson was one of the first bookmakers and online casinos to offer electronic wallets with customers and Skrill and Neteller remain important pillars.
Meanwhile, direct bank transfers and credit cards are starting to play an increasingly important role and there is no commission charged regardless of financial instruments used.
Customer support is available 24/7 but sadly they are only reachable over email and telephone, in the absence of a live chat instrument.